It is not so difficult to try to get your audience to sit up and do something!

We have put together various case studies and resources that will help all productions to achieve meaningful impact.

Here are some ideas:-

Before

• Think about how your play can achieve impact by collaborating with your audience
• Partner with a charity to ascertain facts and help in the creative process
• Consider a specific audience fundraise e.g. fund a lobbying campaign
• Seek out and bolster an existing campaign, raising awareness and support of it with the play

During

• Circulate an issue factsheet or “how to help” leaflet e.g. donate, sign a petition, volunteer or learn
• Do something with your audience waiting in the queue, e.g. a question / on line survey
• Hold a post show Q&As or discussions, including a call to action
• Get audience feedback or comments
• Ask your audience to make a donation or make a social pledge
• Invite decision makers or those affected by the issues to view the performance

After

• Actors become advocates, speaking at events or performing rehearsed readings
• Taking your production into schools
• Work on a strategy to ensure the play has longer term impact
• Show the play to decision making audiences